Preparing for a Brainstorming Session

By definition, brainstorming is a “spontaneous” group activity in which participants try to generate as many ideas as possible, however outlandish, without criticism. Brainstorming can take a lot of forms, and the “spontaneous” part is often misinterpreted as “if you invite people into a room and tell them to brainstorm, then magic will happen.” That (almost) never works. I believe that brainstorming requires a lot of structure and planning to be productive.

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