In Part 1 of this topic, Preparing for a Brainstorming Session, I discussed the resources you should have in place to optimize the potential of your brainstorming session. In Part 2, I discussed who to invite. In this post, I discuss how to prep the mindset of your attendees.
By definition, brainstorming is a “spontaneous” group activity in which participants try to generate as many ideas as possible, however outlandish, without criticism. Brainstorming can take a lot of forms, and the “spontaneous” part is often misinterpreted as “if you invite people into a room and tell them to brainstorm, then magic will happen.” That (almost) never works. I believe that brainstorming requires a lot of structure and planning to be productive.