Data classification: Why it matters to business strategy

You might have heard about the concept of classification under different names like ‘segmentation,’ ‘categorization,’ or ‘hashtags.’ Classification is basically the process of chunking up or organizing your data into different groups or under different labels so that you can use it to better support your business strategy.

In practice, this enhances your ability to do things like target email marketing to a specific demographic, court different types of non-profit donors, and check on your business pipeline by a particular product or salesperson. How?

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