Tracking progress towards your goals with scorecard snapshots

In order to effectively close the gap between where you are now and where you want to be, you need to know that the gap exists and how big or small it is. One way to do this is with a reporting tool called a scorecard. Much like the checked and unchecked items on a to-do list, a scorecard gives you a snapshot of the gap between where are you now and a target, where the target can be a growth goal you’ve set for yourself, or a projection of where you think you’ll be by a certain date, all things considered.

You can watch the video version of this post, or keep reading below.

Remember, if you would like to discuss how to wrangle your data or create reporting tools like scorecards, please reach out on Calendly or LinkedIn.

Reporting metrics for fundraising campaigns

Since fundraising is usually a timed event with a target number of dollars, that is, by a certain date I want to have raised X amount of money, it lends itself well to scorecard-style reporting, and it’s applicable to a wide variety of audiences.

Internal to the organization, it can be a clue that you need to make another marketing push to meet your target, or as a means of reporting the status of the fundraising campaign to the board members. Externally, watching the meter can spur others to donate to help you close the gap.

fundraising meter showing 100% pledged

While it’s common to see these gaps and targets displayed as fundraising thermometers, with percentages or stars or trophies used to indicate milestones towards the goal, it doesn’t have to be a fancy graphic to do its job. Internally, the scorecard can be displayed as simply as a labeled percentage to indicate the percentage pledged relative to the goal, and it can also be used with related metrics such as your pledge fulfillment percentage, which represents the ratio of how much was pledged versus what was actually collected.

scorecards showing 100% pledged but 75% of pledges fulfilled

Having the type of data that you need for these scorecards can also help you forecast and budget around similar campaigns in the future.

Reporting metrics for annual revenue goals

In terms of company revenue, you’re usually trying to at least match,
if not exceed, what you generated last year. At a very basic level, you could simply tally this year’s revenue to date and compare it against last year’s revenue to date, and display these tallies as a percentage, or plotted as a column chart juxtaposed with a target line.

110% of revenue target displayed as a percentage and as a chart

Now, it’s not last year’s revenue amount that makes this a scorecard application, but having a revenue target in mind at all. That means you can use a scorecard even if you’re starting from scratch. In a previous post on turning vision into action, I used an example of turning an annual monetary target into a monetary goal for weekly, quarterly, and annual billable hours.

For both of these revenue scenarios, you could use a set of scorecards to track the status of your revenues to date:

  • one for your annual target, so that you can assess the gap between where you are now and where you want to be at the end of the year

And, so you don’t get blindsided or lose track of the fact that progress is made in smaller, incremental steps:

  • one for your quarterly target, and
  • one for your monthly target.
scorecards for YTD revenues by annum, quarter, and month

Since scorecards are snapshot performance indicators, you’ll still need to combine these with other information and interpret them in the context of your strategies in order to close the gaps.

Reporting metrics for agendas

What happens when your data is a list of text instead of a list of numbers? I frequently hear the word scorecard bandied about in board meetings, and normally as a means of tracking which agendas have been realized or not over the course of a year. In this case, you could track the list of agenda items, much as you do a to-do list, indicating whether each thing on the list has been achieved. Your scorecard, then, is twofold:

  • on the one hand, it’s an assessment for each agenda item, with options such as not started, still in progress, achieved, and abandoned,
6 agendas with #1 in progress, #4 not started, #6 abandoned, and the rest achieved
  • on the other hand, it’s a percentage of the year’s agendas that have been achieved, that is, “of all the things we set out to do, how successful were we?

How can you use scorecards?

How will you use scorecard snapshots in your business?

Will you track your revenues towards your annual target? Your expenditures against your budget?

Will you incorporate this into your volunteer work?

Let me know by leaving a comment below right now! If you’re already using scorecards, drop a comment about it so we can learn from you, too!

And don’t forget to share this with someone who needs it! Thank you!

Author: Barbara

Barbara is the Managing Member and Primary Consultant of Blou Designs LLC

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