How to write multi-select checkbox questions and analyze the results

No one is just one thing.

And that matters when you’re writing things like those client personas that we’re all supposed to have.

But how do you capture that nuance in a survey?

One way is to use the multi-select checkbox question, e.g., check all that apply. But how do you write a checkbox question that gives you information instead of just a grab bag of data? By

  • choosing the right “master” question
  • crafting options that are both logically grouped and logically disparate
  • formatting

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How to write open-ended questions and analyze the results

There are so many good use cases for open-ended questions, and including them as part of your surveys can really increase the insight you can glean from your respondents. But:

  • How do you write questions that get you the type of answers you need?
  • How do you reduce all of that free-flowing text into something that’s manageable and usable?

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