No one is just one thing.
And that matters when you’re writing things like those client personas that we’re all supposed to have.
But how do you capture that nuance in a survey?
One way is to use the multi-select checkbox question, e.g., check all that apply. But how do you write a checkbox question that gives you information instead of just a grab bag of data? By
- choosing the right “master” question
- crafting options that are both logically grouped and logically disparate
- formatting