No one is just one thing.
And that matters when you’re writing things like those client personas that we’re all supposed to have.
But how do you capture that nuance in a survey?
One way is to use the multi-select checkbox question, e.g., check all that apply. But how do you write a checkbox question that gives you information instead of just a grab bag of data? By
- choosing the right “master” question
- crafting options that are both logically grouped and logically disparate
There are so many good use cases for open-ended questions, and including them as part of your surveys can really increase the insight you can glean from your respondents. But:
- How do you write questions that get you the type of answers you need?
- How do you reduce all of that free-flowing text into something that’s manageable and usable?
How do you choose your next step? You’d like to do more of what’s working, but sometimes you’re not sure what parts of what you’re doing are working, or whether that pivot you’re considering might resonate with your target market, so you’re not sure what you should do more of or where to focus your efforts. In this post, I demonstrate three ways to use surveys to quickly get the data you need to make an informed next step.