Is your data worth tracking? This is a question about the quality and integrity of your data – its accuracy, completeness, and fit with your use cases. And it’s an important question to consider, because low quality data can mean that your business insights are ill-informed. I’ve covered some of these points in my posts on clean data and data classification. In this post, I’m going to focus on how standard operating procedures, or SOPs for short, can help you improve the quality and integrity of both your data and your business insights.