December 1, 2020
Analyzing customer reviews and other open-ended feedback to hone strategy
Star ratings are an easy way to measure customer sentiment. But if that’s where you stop, you’re missing out on some rich data. Chances are that you’re sitting on an untapped source of data – the text of customer reviews and other open-ended feedback. Why is it untapped? It’s complex, and it can be hard to know where to start, and...